Voco SANDPIPER ALL-INCLUSIVE RESORT
Second Wave was engaged to bring voco by IHG Sandpiper All-Inclusive Resort’s food and beverage offerings to life through a cohesive suite of visual identities, all designed within the voco design framework. The result is a collection of outlets that feel expressive and individual, yet unified by voco’s signature optimism, informality, and guest-centric spirit.
OUR SERVICES
BRAND STRATEGY
Naming
VISUAL IDENTITY
Logo Suite / Color Palette & Textures / Typography / Collateral
THE CHALLENGE
With multiple food and beverage venues serving different moods, audiences, and moments, the challenge was to build distinct identities without fragmenting the guest experience. The outlets needed to feel intuitive, approachable, and fun, while still elevating the overall perception of the resort’s culinary program. Above all, the branding had to feel relaxed and welcoming, in step with voco’s playful vibe and the resort’s riverfront setting.
THE CONCEPT
We approached the collection as a sequence of experiences tied to time, energy, and intention. Hideaway was imagined as a tucked-away refuge with a soft retro ease; Riverside Market as a fluid, ever-changing hub inspired by the rhythm of the river; Versus as an energetic social space built around play and friendly competition; and Sunset Bar as a calm but vibrant marker of transition from day to night. Together, the outlets form a narrative arc…each one distinct, but all contributing to a seamless, all-inclusive lifestyle experience.
VISUAL LANGUAGE
The visual system balances consistency and character through a shared design sensibility…approachable typography, layered color palettes, and simple, expressive forms…while allowing each outlet to speak in its own visual voice. Motifs draw from nature, movement, and interaction: softened horizons, flowing patterns, botanical shapes, and playful geometries. The result is a family of brands that feels flexible, contemporary, and human…designed to enhance discovery, encourage gathering, and reinforce the easygoing spirit of Sandpiper Resort.
