OUR LEADERSHIP TEAM
a collective advantage
Coast to coast, our team brings decades of collective experience across hospitality, with the reach to support clients throughout North America and beyond. With experts in every time zone, we combine diverse perspectives, deep local insight, and a collaborative spirit to deliver seamless, high-performing work.
Eric Ettlin
SVP Brand, Marketing, & Digital
Eric is the kind of leader who builds more than strategies—he builds people, culture, and momentum, bringing together a standout team across marketing, digital, and branding that genuinely enjoys working together. With a clear vision and steady instinct for what works, he’s helped shape a strong, collaborative agency where creative brand storytelling, smart digital strategy, and impactful marketing all come together seamlessly.
ALEXIS MOSKAL
VP Marketing, Shared Services
The operational backbone of the marketing organization, ensuring teams, tools, and processes run seamlessly behind the scenes. She combines strategic thinking with a problem-solving mindset to keep everything aligned, efficient, and moving forward at pace.
IAN SLOAN
VP Marketing, Select Service
Ian brings a steady, strategic hand to shaping brand direction and aligning marketing efforts with broader business goals. He connects teams and initiatives with clarity and purpose, ensuring corporate priorities translate into impactful, measurable outcomes.
BROOKE SCHOMMER
VP Marketing, Full Service
Based in San Diego, she's passionate about building relationships between brands and their audiences. Her career has been dedicated to developing integrated marketing strategies for industry-leading brands in hospitality & restaurants, as a results-oriented leader focused on initiatives from ideation through execution.
DANA FISK
Regional VP Marketing, Resorts, Lifestyle & Luxury
Brings a refined, guest-centric approach to building standout brand experiences across high-end destinations. She blends strategic vision with an instinct for storytelling, elevating resort and lifestyle marketing into something both compelling and results-driven.
Christine Kettmer Lavoie
Head of Brand Strategy & Customer Partnerships
Brings a polished, client-first approach shaped by deep industry knowledge and experience, allowing her to build trust effortlessly from the start. She turns new opportunities into strong, lasting partnerships with a mix of strategic clarity, warmth, and forward momentum.
Christopher Conrad
Sr Creative Director
The driving force behind bold ideas that actually stick—bringing vision, taste, and a sharp creative instinct to every project. He turns abstract concepts into standout brand moments, leading the team with a mix of high standards and just the right amount of creative edge.
KATRINA WEICK
Director, Marketing & Digital Strategy
Brings clarity to complexity—seamlessly connecting digital strategy, revenue insight, and ownership priorities. With a strong commercial lens and disciplined approach, she identifies performance gaps and turns data into decisions that drive measurable results and long‑term value.
GARTH MCDERMOTT
SR Manager of Reporting & Analytics
The kind of guy who makes big-picture thinking feel effortless—smart, sharp, and always a few moves ahead. Equal parts insight and execution, he turns complex digital challenges into clear, winning strategies that just make sense.
VICTORIA DEGUZMAN
Director, Web Development & SEO
Experienced in leading web projects, improving search visibility, and developing SEO strategies that drive traffic, engagement, and results. She is known for being collaborative, detail-oriented, and focused on delivering solutions that make an impact.
COURTNEY NGUYEN
Director, Digital Strategy
She is passionate about turning complex data into clear, actionable information that helps teams make smarter business decisions. Experienced in building dashboards, streamlining reporting processes, and identifying trends that drive growth and efficiency.