DONOMA LAS TERRENAS, AUTOGRAPH COLLECTION
Donoma Las Terrenas Beach Hotel & Spa, Autograph Collection by Marriott marks a turning point for a destination long defined by its raw, untouched beauty. The first Autograph Collection in the region, Donoma is tucked along a remote stretch of coastline…where jungle roads replace highways and local culture remains deeply intact…it introduces a new caliber of luxury to Las Terrenas. This is not just a hotel, but a redefinition of what the region can become.
OUR SERVICES
BRAND STRATEGY
Target Audience / Competitive Analysis / Location Study / Perceptual Map / Naming
BRAND ARCHITECTURE
Brand Concept / Story / Pillars / Personality / Activations / Voice / Copywriting / Design + Development of The Mark (Autograph’s signature experience)
VISUAL IDENTITY
Logo Suite / Color Palette & Textures / Typography / Photography Direction / Signage / Interior Design Direction / Collateral
THE CHALLENGE
THE MAKING OF A DESTINATION
Las Terrenas has long existed off the map…raw, hard to reach, and deeply rooted in local culture…while the broader market leans toward either all-inclusive scale or understated boutique simplicity. Donoma needed to carve out a distinct emotional territory within that tension: introducing a first-of-its-kind luxury experience that elevates the destination without erasing its soul, balancing refinement with authenticity, and luxury with meaning.
THE CONCEPT
POWERED BY THE SUN
“On the Tides of Nature” positions Donoma as a living dialogue between ocean and tropics…spontaneity and structure, energy and calm. The sun becomes the unifying force, shaping every moment and experience. Through this lens, the brand invites guests to move fluidly between discovery and stillness, forging a deeper, more personal connection to nature, culture, and self.
VISUAL LANGUAGE
A SPECTACLE OF BEAUTY
The visual system draws from the interplay of sun, sea, and lush landscape…soft neutrals layered with vibrant tropical tones and organic textures. Light is treated as a design element, casting warmth and movement across materials like stone, fiber, and wood. Typography and imagery lean poetic yet precise, balancing elegance with approachability to create a world that feels both curated and alive.
