TETRA EXPEDIA GUEST EXPERIENCE SCORE
Second Wave Partners With TETRA to Increase Expedia Guest Experience Scores by 65%
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TETRA Hotel needed to increase Guest Experience Scores in Expedia’s Partner Central to optimize both the organic listing and sponsored TravelAds to drive increased visibility and performance.
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Low Guest Experience scores are impacted by both negative experience and low participation/score quantity. In turn, this hinders listing visibility and creates both organic and paid conversion challenges.
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By conducting proactive content audits and aligning profile details with guest feedback, our team not only enhanced listing accuracy but also partnered with property teams to foster positive guest experiences and encourage feedback, leading to increased review counts and significantly improved Guest Experience Scores
OUR BENEFITS & MEASURABLE RESULTS
Score Surge
Our solutions propelled Guest Experience scores from 57 to 94 in six months, reflecting significant service improvements.
Rise in Rankings
Enhanced guest experiences and optimized content listings contributed to moving up six places in sort order, achieving the #1 spot in the competitive set.
Revenue Growth
Our new branding and vanity website achieved a remarkable 21% increase in visits within 12 months, boosting online exposure.
“Guest experience is an integral part of our brand, so prioritizing our score and seeing it improve was beneficial on many levels. With our Marketing Manager’s partnership, we not only drove revenue but created an area of engagement for our team to work toward this goal together.”