EAGLE CREST RESORT / PAID MEDIA CASE STUDY
Second Wave was engaged to increase transient production for the resort. Through targeted paid media efforts and increased funding, we were able to achieve a substantial increase in transient revenue during one of their slowest seasons.
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Our primary objective was to optimize their paid media and marketing campaigns. This would be achieved through a more competitive paid media strategy and cohesive multi-channel marketing campaigns.
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This hotel had pulled back on media funding while waiting for a renovation. This strategy had led them to fall behind their competitors and lose market share. They had also held off on adding new channels to their media plan.
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We were given approval to increase paid media funding by $2,500 per month, an overall 53% increase, which was needed to compete effectively in their market. These funds were spread across Google ads, OTAs, social media, and a new metasearch channel
MEASURABLE RESULTS / Q4 2024
Increase in Direct Bookings
The property’s website saw a 31.7% increase in revenue and a 44% increase in bookings year-over-year.
New Metasearch Channel Production
Despite the challenges, Le Merigot's web direct bookings showed resilience with a +.62% points or +14% increase in conversion rates.
Increase in OTA Bookings
Expedia TravelAds generated $63K in revenue, a 50% increase over the previous year and a 16:1 ROAS. Booking Network Ads generated $20K, a 49% increase year-over-year and a 15.8:1 ROAS.