BREADKIND MARKET
Breadkind Market at the Grand Hyatt Grand Cayman Resort celebrates the rich culinary heritage of the Cayman Islands, drawing its name from the traditional term ”breadkind,” which encompasses beloved local baked goods.
OUR SERVICES
BRAND ARCHITECTURE
Brand Story / Brand Concept / Brand Personality / Brand Voice / Soundbites
VISUAL IDENTITY
Design Aesthetic / Logo Suite / Collateral Design + Development / Packaging / Merc
THE CHALLENGE
MAKING PEOPLE SMILE
Situated within the all-new Grand Hyatt Grand Cayman Resort, the market was envisioned as the heart and soul of the guest experience…a daily, can’t-miss ritual. Blending local Caymanian goods with soft Mediterranean influences, Breadkind Market serves as a one-stop destination, offering everything from coffee and fresh juices to grab-and-go snacks and freshly made piadini.
The challenge was to create a brand bold and distinctive enough to stand out within a luxury resort, while remaining playful and approachable to engage even the most discerning audience of all: children.
THE CONCEPT
GOLDEN DAYS OF ENCHANTMENT
Inspired by the picturesque allure of meandering through faraway market streets and the vibrant international spirit of Grand Cayman, Breadkind Market captures the essence of elevated coastal living through a unique fusion of vibrant energy and coastal charm with artisanal prepared foods. It celebrates the romance of travel and those unforgettable childhood vacations where time seemed to stand still and every moment was filled with joy and discovery. This era of endless days, laughter, and simple pleasures is a testament to the profound enchantment of childhood and the timeless allure of island life.
VISUAL LANGUAGE
OUTSIZED MEMORIES
The visual identity is nostalgic, evocative, playful, and cheeky, with hand-drawn illustrations that emphasize oversized or exaggerated elements to amplify the market’s unique, lively energy. Bold colors, larger-than-life details, and hand-drawn elements embody a Caymanian-island vibe that captures the spirit and whimsy of a tropical vacation.