Who We Are AN IN-HOUSE AGENCY FOR AIMBRIDGE HOSPITALITY

Second Wave is a boutique, in-house agency that offers custom marketing strategies and services to enhance brand awareness and drive revenue. By design, our team of in-house marketers and creatives exclusively focus on the Aimbridge Hospitality portfolio.

COLLABORATIVE

We work closely with revenue management, sales, ops, owners, and properties toward common goals. 

CREATIVE

We believe each hotel has its own personality and story, our work is to bring that to life. 

OWNERSHIP MINDED

We pride ourselves on a "think like an owner" mentality, which helps us drive value.

INNOVATIVE

We reshape hospitality marketing by harmonizing strategy and artistry to drive maximum results. 

How We Work
The Advantage of an In-House Model

We are part of the Aimbridge portfolio, meaning we have a direct connection with our counterparts in operations, sales, and revenue management. This translates into better alignment and faster results. 

 

Account Management Flow

 

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HOTEL TRANSITIONS


Offering a seamless transition into the Aimbridge portfolio. 

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DIGITAL


Maximizing your online reach with bespoke campaigns.

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ACCOUNT MANAGEMENT


Elevating the marketing power of hospitality brands. 

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CREATIVE


Transforming collateral into visually stunning masterpieces.

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Branding


Unleashing the unique identity and story of resorts and hotels.

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Website Builds


Elevating your online presence with expertly crafted websites.

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Hotel Positioning


Identifying differentiators to ensure hotels stand out.

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Outlet Marketing


Dedicated focus on spas, restaurants and retail spaces.

Who We Work With Creating hotel legacies, together

Second Wave Marketing is proud to partner with a variety of diverse hotels to enhance their brand, stimulate guest engagement, and promote long-term success through customized strategies.

Key Differentiators Formula For Success

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HOSPITALITY EXPERTS

Unlike other agencies, we only focus on hospitality clients, which means we are hyper focused industry specialists that know how to make a hotel successful.

Concierge SERVICE

Concierge SERVICE

As a boutique agency, we provide dedicated and personalized support for each of our clients, ensuring there is always someone there when you need them.

AUTHENTIC PARTNERS

AUTHENTIC PARTNERS

Since we are a part of Evolution Hospitality, we are a key part of the Revenue Wheel and are interested in forming long-term relationships that lead to sustainable growth.

END-TO-END APPROACH

END-TO-END APPROACH

With an owner mentality, we help hospitality companies build their brand and identity and then follow through with customized marketing and growth strategies.