Who We Are A Hospitality-Focused Marketing Agency

Second Wave is a boutique, in-house agency that offers custom marketing strategies and services to enhance brand awareness and drive revenue exclusively for hotels, restaurants & mixed-use destinations.


We work closely with revenue management, sales, operations, and hotel teams to meet shared goals.


We believe each hotel has its own personality and story, our work is to bring that to life. 


We pride ourselves on a "think like an owner" mentality, which helps us drive value.


We reshape hospitality marketing by harmonizing strategy and artistry to drive maximum results. 

How We Work
The Advantage of an In-House Model

We are part of the Aimbridge portfolio, meaning we have a direct connection with our counterparts in operations, sales, and revenue management. This translates into better alignment and faster results. 


Second Wave team account structure


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Elevating the marketing power of hospitality brands. 

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Maximizing your online reach with bespoke campaigns.

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Transforming collateral into visually stunning masterpieces.

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Outlet Marketing

Dedicated focus on restaurants, spas, and mixed-use destinations.

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Unleashing the unique identity and story of resorts and hotels.

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Website Builds

Elevating your online presence with expertly crafted websites.

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Hotel Positioning

Identifying differentiators to ensure hotels stand out.

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Offering a seamless transition into the Aimbridge portfolio. 

Key Differentiators Formula For Success

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Unlike other agencies, we only focus on hospitality clients, which means we are hyper focused industry specialists that know how to make a hotel successful.

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Concierge SERVICE

As a boutique agency, we provide dedicated and personalized support for each of our clients, ensuring there is always someone there when you need them.



As part of Aimbridge Hospitality, we are a key part of the Revenue Wheel and are interested in forming long-term relationships that lead to sustainable growth.



With an owner mentality, we help hospitality companies build their brand and identity and then follow through with customized marketing and growth strategies.

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Brand Knowledge

We closely partner with all major hotel brands and have in-depth knowledge of their standards and specifications, translating into better alignment and faster results.