Website Development Capabilities

We'll delve into your business objectives, target audience, and specific requirements to invent a tailored solution for your hotel, restaurant, or spa. With that strategy in hand, we design and build your website, creating a visually appealing, user-friendly tool that effectively represents your brand.


Why Choose Us Hands-On Direct Support

Most robust digital agencies have website development capabilities, but there are strong benefits to working with Second Wave:

  • Holistic View: We offer a comprehensive understanding, ensuring that the website is not just a standalone entity but integrates seamlessly with all other aspects of hotel management and marketing strategies.
  • Maximize Value: We offer a combination of hospitality expertise and tailored solutions to ensure that clients receive maximum value for their investment, delivering a website that stands out and meets industry standards.
  • ADA Compliance: We make every reasonable effort to ensure the site is ADA compliant – both at site launch and ongoing as the site is updated. We also leverage technology to yield better ADA compliance scores, which decreases the chance for lawsuits.
  • Lasting Impact: In-depth knowledge of your website’s development stays with Second Wave and makes future updates quicker and easier. Our Digital team seamlessly takes over content updates once the site is built, plus fees are included in your monthly retainer. 

Website content updates are included in your retainer with Second Wave. If you choose to work with a third party for website development, recurring updates may not be supported depending on the platform being utilized. 



  • Proprietary CMS with robust functionality and widget accessibility
  • CMS is built to be nimble and allow for easy changes and improvements
  • Regular code updates keep up with digital trends and best practices to improve user experience
  • Built with WCAG 2.1 (Web Content Accessibility Guidelines) in mind to meet ADA standards


  • Leverage data to make strategic decisions
  • Used to make data-driven decisions for site updates to optimize the user experience
  • Frequently measuring effectiveness of the booking journey using key metrics and targeted goal setting
  • Page load metrics are reviewed regularly to increase site efficiency and improve search rankings



Craft themed template customized to hotel or outlet branding


Custom site built to unique design specifications


  • Content Management System (CMS)
  • Google Analytics for site & known booking engines
  • Copy creation & initial SEO of page content
  • Custom forms
  • Initial ADA compliance
  • Server monitoring with 99.8% uptime

Search Engine Optimization

  • Research and employ relevant keywords for organic search rankings
  • Utilize third-party tools to ensure consistent UNAP (URL, Name, Address, Phone number) across digital channels
  • Audit of content and back-end to improve search ranking

User Experience

  • Simplified steps to book to decrease abandonment rates
  • Measure site performance to identify opportunities to create a better experience
  • Implement third-party tools that enhance the user experience or improve conversions


  • Responsive site design for a seamless experience across devices
  • Utilize immersive, visually compelling imagery to effectively sell the property
  • Optimize site speeds and measure digital health scores for improved search rankings


  • AA compliant sites in accordance with the Website Content Accessibility Guidelines (WCAG)
  • Blend brand design and accessibility principles for best experience
  • Regular content audits for ADA compliance and optimized content for all users

Our Process

Second Wave approaches the development process creatively and efficiently so you can count on a quality product delivered on point and on time. You will partner with a dedicated account manager who is focused on your site build and works closely with your ongoing hotel marketing manager to ensure a cohesive experience. The website development process is unique to each project, but most builds take 8 - 12 weeks to complete. 

Estimated 5-10 Days

The dream begins with a review of your Property Marketing Profile and marketing goals in preparation for the Discovery call. Here we discuss our proposed sitemap, competition, and your existing website. We will also have design discussions for your new website.

Website Design

Georgian hotel exterior


Custom Website

Cheyenne Mountain Colorado Springs, A Dolce Resort Exterior

Cheyenne Mountain Resort

Custom Website

Sea Palms Resort

Sea Palms Resort

Standard Website



Standard Website

Drone image of Frenchmans Reef

Frenchman's Reef

Standard Website

British Colonial hotel exterior

British Colonial

Standard Website

Laurel bar


Restaurant Website

Rendering of Sea & Sky

Sea & Sky

Restaurant Website