Website Development Capabilities

We'll delve into your business objectives, target audience, and specific requirements to invent a tailored solution for your hotel, restaurant, or spa. With that strategy in hand, we design and build your website, creating a visually appealing, user-friendly tool that effectively represents your brand.

Why Choose Us Hands-On Direct Support

Most robust digital agencies have website development capabilities, but there are strong benefits to working with Second Wave:

Holistic View: We offer a comprehensive understanding, ensuring that the website is not just a standalone entity but integrates seamlessly with all other aspects of hotel management and marketing strategies.
Maximize Value: We offer a combination of hospitality expertise and tailored solutions to ensure that clients receive maximum value for their investment, delivering a website that stands out and meets industry standards.
ADA Compliance: We make every reasonable effort to ensure the site is ADA compliant – both at site launch and ongoing as the site is updated. We also leverage technology to yield better ADA compliance scores, which decreases the chance for lawsuits.
Lasting Impact: In-depth knowledge of your website’s development stays with Second Wave and makes future updates quicker and easier. Our Digital team seamlessly takes over content updates once the site is built, plus fees are included in your monthly retainer.

Website content updates are included in your retainer with Second Wave. If you choose to work with a third party for website development, recurring updates may not be supported depending on the platform being utilized.

OUR PLATFORM

OPTIMIZED ADAPTABILITY

Proprietary CMS with robust functionality and widget accessibility
CMS is built to be nimble and allow for easy changes and improvements
Regular code updates keep up with digital trends and best practices to improve user experience
Built with WCAG 2.1 (Web Content Accessibility Guidelines) in mind to meet ADA standards

ANALYTICS

Leverage data to make strategic decisions
Used to make data-driven decisions for site updates to optimize the user experience
Frequently measuring effectiveness of the booking journey using key metrics and targeted goal setting
Page load metrics are reviewed regularly to increase site efficiency and improve search rankings

DEVELOPMENT OPTIONS

TEMPLATE WEBSITE

Craft themed template customized to hotel or outlet branding

CUSTOM WEBSITE

Custom site built to unique design specifications

SITE BUILDS INCLUDE:

Content Management System (CMS)
Google Analytics for site & known booking engines
Copy creation & initial SEO of page content
Custom forms
Initial ADA compliance
Server monitoring with 99.8% uptime

Search Engine Optimization

Research and employ relevant keywords for organic search rankings
Utilize third-party tools to ensure consistent UNAP (URL, Name, Address, Phone number) across digital channels
Audit of content and back-end to improve search ranking

User Experience

Simplified steps to book to decrease abandonment rates
Measure site performance to identify opportunities to create a better experience
Implement third-party tools that enhance the user experience or improve conversions

Design

Responsive site design for a seamless experience across devices
Utilize immersive, visually compelling imagery to effectively sell the property
Optimize site speeds and measure digital health scores for improved search rankings

ADA

AA compliant sites in accordance with the Website Content Accessibility Guidelines (WCAG)
Blend brand design and accessibility principles for best experience
Regular content audits for ADA compliance and optimized content for all users

Our Process

Second Wave approaches the development process creatively and efficiently so you can count on a quality product delivered on point and on time. You will partner with a dedicated account manager who is focused on your site build and works closely with your ongoing hotel marketing manager to ensure a cohesive experience. The website development process is unique to each project, but most builds take 8 - 12 weeks to complete.

Discover and Plan

Estimated 5-10 Days

The dream begins with a review of your Property Marketing Profile and marketing goals in preparation for the Discovery call. Here we discuss our proposed sitemap, competition, and your existing website. We will also have design discussions for your new website.

Invent

Estimated 5-10 Days

Armed with the dream and the details gathered in the Discovery call, our team creates a design comp. The design comp is a static image showing the colors, fonts, textures, and buttons to be built on your website. We also conduct copy and SEO research during this phase.

Create

Estimated 10-20 days

The site is now in the hands of our designers, copywriters, and SEO specialists. During this phase, the site is being built out as a fully functioning website and copy is being optimized and written. We are also beginning the quality assurance testing of the site.

Launch, Manage, and Grow

Upon launch, your SEO and PPC begin to generate traffic and gain traction. Your hotel marketing manager closely watches your performance and schedules regular marketing reviews with you to share the results and discuss what's working well and what needs improvement.

Congratulations on your new website!