Second Wave Services Our Formula

With a focus on independent lifestyle resorts and soft-branded properties, we bring together specialists within three distinct disciplines, resulting in one cohesive brand strategy that fosters clear messaging, builds guest recognition and loyalty, and drives ROI.

Account Management
Your Liaison Artiste

Meet your team lead – your first and finite point of contact at Second Wave and liaison to an army of marketing experts.

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Cultivate strong connections between your brand and your guests that leads to enduring loyalty. It’s all yours when you work with our brand experts.

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Website Development
Quality Assured

Our website development process prioritizes quality through rigorous testing and compliance checks to ensure optimal performance across devices and browsers.

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Key Differentiators Formula For Success

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Unlike other agencies, we only focus on hospitality clients, which means we are hyper focused industry specialists that know how to make a hotel successful.

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Concierge SERVICE

As a boutique agency, we provide dedicated and personalized support for each of our clients, ensuring there is always someone there when you need them.



As part of Evolution Hospitality, we are a key part of the Revenue Wheel and are interested in forming long-term relationships that lead to sustainable growth.



With an owner mentality, we help hospitality companies build their brand and identity and then follow through with customized marketing and growth strategies.

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Brand Knowledge

We closely partner with all major hotel brands and have in-depth knowledge of their standards and specifications, translating into better alignment and faster results.