Resources & Results

Experience the work we’ve done and learn more about how you can make an impact with the services we offer.

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Kissel Uptown Oakland Branding

Second Wave was hired to develop a brand concept and identity for a new build, which was the first luxury hotel in Uptown Oakland. 

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Website Development of a New York Hotel

New York hotel sees 165% increase in online conversions after new website launches.

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Le Merigot Santa Monica Marketing

Le Merigot Santa Monica faced significant booking challenges as it transitioned brands from a JW Marriott to a white-label Marriott.

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In a world where every hotel room looks the same, branding is the velvet rope that separates the ordinary from the extraordinary. It's the whisper that seduces weary travelers, promising an escape from the mundane.

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Website development is a critical aspect of establishing a strong online presence for hotels and restaurants. It provides businesses with the opportunity to create unique, user-friendly, and appealing websites that set them apart from the competition.

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Forming a successful positioning strategy is one of the most fundamental elements of marketing because it allows a business the opportunity to differentiate itself from its competitors. 

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Marketing Retainer

Retainer marketing services are a vital asset for hotels seeking to establish and maintain a robust presence. These services offer hotels the opportunity to continuously engage their audience, enhance brand visibility, and ultimately drive revenue. 

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Tetra Expedia Guest Experience Score

Second Wave Partners With Tetra to Increase Expedia Guest Experience Scores by 65%.

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Key Differentiators Formula For Success

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Unlike other agencies, we only focus on hospitality clients, which means we are hyper focused industry specialists that know how to make a hotel successful.

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Concierge SERVICE

As a boutique agency, we provide dedicated and personalized support for each of our clients, ensuring there is always someone there when you need them.



As part of Aimbridge Hospitality, we are a key part of the Revenue Wheel and are interested in forming long-term relationships that lead to sustainable growth.



With an owner mentality, we help hospitality companies build their brand and identity and then follow through with customized marketing and growth strategies.

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Brand Knowledge

We closely partner with all major hotel brands and have in-depth knowledge of their standards and specifications, translating into better alignment and faster results.