CRAFTING AUTHENTIC HOTEL BRANDSUnrivaled Creativity | Tailored Approach | Strategic Execution

Our skilled creative team manages brand development complexities through strategic planning, creative innovation, and seamless execution, driving concrete business results. We are an Autograph approved branding agency with vast experience in independent, soft brand, and resort branding.

WHAT WE DO? MASTERS OF BRAND CREATION

  • Extensive tenure in the field, specializing in soft brand/independent hotels, restaurants, bars, and spas
  • Demonstrated proficiency in developing impactful, unforgettable hotel brands
  • Recognized for our ability to cultivate strong connections between brands and guests, leading to lasting loyalty
  • An Autograph Collection approved agency

WHY IS BRANDING IMPORTANT? Differentiation | Recognition | Loyalty

In a world where every hotel room looks the same, branding is the velvet rope separating the ordinary from the extraordinary. It's the whisper that seduces weary travelers, promising an escape from the mundane. It's the intoxicating aroma that lingers in their minds, creating a longing for an experience that is uniquely yours. In a sea of sameness, branding is the siren song that beckons, compels, and captures the hearts and minds of those seeking a uniquely singular experience that will stay with them long after checking out. 

WHAT IS BRANDING? Strategic | Focused | Foundational

Branding is the strategic process of creating a distinct and memorable identity for a property or outlet. It involves crafting a unique combination of visuals, messaging, and experiences that resonate with the target audience, building trust and establishing a competitive edge in the market.

CONCEPTUALIZATION

Crafting a unique identity, persona, and standard for hotels, embedding your story in every aspect.

GUEST PERCEPTION

Using branding to shape guest expectations and build associations — luxury, affordability, specialized experiences.

STANDING APART

Creating a distinct niche in the hospitality market through unique services, amenities, location, or culture.

CREATING LOYALTY

Fostering guest loyalty through consistently delivering extraordinary brand experiences, leading to repeat business and valued referrals.

SCALING & COLLABORATING

Leveraging a well-established brand for seamless expansions and fruitful partnerships, facilitating franchising and loyalty schemes.

PRICING WITH AUTHORITY

Utilizing a strong brand to command higher room rates, boosting revenue and positioning your hotel as a premium choice.

  • DISCOVERY
  • Discovery

    Discovery THE CHARRETTE

    • An immersive full-day brand brainstorm to identify unique brand positioning
    • Engages all key stakeholders in collaborative exploration of market white space
    • Establishes alignment and forms the foundation for the power and direction of the brand going forward
  • DEVELOPMENT
  • Development

    DEVELOPMENT BUILDING A ROBUST BRAND ARCHITECTURE

    • Distilling Charrette findings into a comprehensive brand identity
    • Developing brand architecture (brand promise, pillars, voice) and visual identity
    • Ensuring authenticity through unique touch points that evoke the hotel's persona
  • DEPLOYMENT
  • Deployment

    DEPLOYMENT BRINGING THE BRAND TO LIFE

    • Immersion training to align every team with the new brand
    • Providing brand pull-throughs at all touch points for a cohesive experience
    • Offering ongoing training and marketing support to make the brand own-able
    • Print production and trafficking
    • Art direction of lifestyle photography and/or video shoot

     

    Branding Services

    Count on a team and services that give your brand a cohesive and unforgettable identity. We develop and bring your brand to life — end to end — creating a consistent and immersive experience across all touchpoints. Here’s how we do it:

    Discovery

    • Market Research & Insights
    • Competitive Set Analysis
    • Aspirational Comp Set Analysis
    • Site Tour & Location Immersion
    • Branding Questionnaire
    • Branding Charrette

    Brand Strategy

    • White Space Opportunities
    • Perceptual Map
    • Target Demographics & Clientele 

    NAMING

    • Research & Ideation
    • Rationale & Story
    • Google Noise & Domain Availability
    • Trademark Availability

    BRAND ARCHITECTURE

    • Brand Story
    • Voice & Personality
    • Pillars & Positioning
    • Attributes & Lexicon

    VISUAL IDENTITY

    • Logo Suite Development
    • Secondary Logo & Icon/Graphics
    • Color Palette
    • Fonts/Typography
    • Style Guide 

    COLLATERAL DEVELOPMENT

    • Sales & Marketing – Stationary Suite
    • In-Room Collateral
    • Menus & Promotional
    • Print Production & Trafficking 

    GUEST EXPERIENCE

    • On-Site Activations & Guest Journey Touchpoints
    • Signature Experiences
    • Scent, Sound, & Lighting
    • Uniform Concepting
    • Strategic Partnerships

    SUPPORT/ART DIRECTION

    • Lifestyle & Architectural Photography
    • Video Production
    • Interior Design Support